October 8 , Thursday, 12 – 1pm PST
Here’s the insight behind it: most business owners believe they need more leads or more marketing to grow. But in the majority of cases, the real problem is hiding inside their own systems: profit leaks, disconnected processes, and inconsistent follow-up that quietly drain revenue. When those get fixed, profit moves fast.
For ASA NorCal members, the business owners you work with may find this especially timely. Stronger operations tend to reflect well across the board.
In the session I’d cover:
- The 3 most common profit leaks in small and mid-size businesses
- Example of Profit Simulator
- Why internal systems matter and stronger operations translate to business value
KAREN LUU
Biography
• Founder of Kluu & Company, partnering with leaderpreneurs (leaders + entrepreneurs) to build businesses that are scalable and profitable, using strategic planning, operational improvement, digital transformation, and access to funding to drive durable, long-term impact for executives, founders, business owners, and investors
• 20+ years of driving organizational success through disciplined strategy execution aligned with core business mission and goals
• Past senior executive leadership experience leading turnarounds and growth initiatives. Delivered consistent results by aligning strategy with mission, improving profitability, operational systems, and execution efficiency along the way
• Extensive experience in M&A environments, including post-merger integrations, divestitures, change management, culture transformation, and enterprise-wide technology implementations
• Cross-industry leadership expertise spanning financial services, real estate, transportation/logistics, technology, retail, hospitality, and private equity- backed businesses
Education
• Massachusetts Institute of Technology (MIT), Sloan School of Management, Cambridge, MA – Master of Business Administration (MBA)
• University of Washington (UW), Foster School of Business, Seattle, WA – Bachelor of Arts in Business Administration (BA)
QUICK FUN FACT:
Karen enjoys the cultural richness of playing the guzheng instrument.
Registration
$25 members / $35 non-members
CE Credits: 1.2