ASA Northern California Chapter
Upcoming Events
Join ASA NorCal for educational programs, cultural experiences, and opportunities to connect with fellow appraisal professionals.
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Explore the Oldest Chinatown in North America
Walking tour led by David Lei
Saturday, July 25, 2026
10:00 am–12:00 pm: Guided walking tour
12:00 pm–1:30 pm: Dim sum lunch at the historic Lai Hong Lounge
Fee: $35 members / $45 non-members; lunch included
CE Credits: TBD
Registration is closed. This event is sold out.
About the Tour
Join the NorCal Chapter of the American Society of Appraisers for a special guided walking tour of San Francisco’s historic Chinatown, led by renowned local historian and community leader David Lei.
This immersive tour will explore the rich culture, history, art collections, and hidden stories of one of the oldest and most vibrant Chinatowns in North America. Participants will gain deeper insight into the neighborhood’s role in shaping Chinese American history and its continuing influence on San Francisco’s cultural landscape.
This program offers appraisers and cultural professionals an opportunity to better understand the artistic, historical, and social contexts that inform Chinese American material culture and heritage. A dim sum lunch will follow at the historic Lai Hong Lounge.
About the Guide
David Lei
David Lei is a community leader, historian, and educator dedicated to preserving and sharing Chinese American history and culture. After beginning his career as a social worker in San Francisco’s Chinatown and later working in international business, he retired in 2003 and focused on community building, youth education, and the arts.
David has presented on Chinese American art, history, and culture at institutions across North America, including the Asian Art Museum of San Francisco, the Chinese Historical Society of America, UC Berkeley, the Commonwealth Club, and numerous museums and cultural organizations. He has also contributed his expertise to media and documentary projects, including PBS’s American Experience.
David has been involved with San Francisco’s Chinese New Year Parade since 1965, serving as parade director and continuing today as its cultural advisor.
Registration Closed
This event is sold out.
Thank you for your interest in ASA NorCal programming.
ASA NorCal Business Valuation Webinar
Bridging the Valuation Gap: Deal Mechanics, Tax Compliance & Intangible Asset Appraisal for Private Entities
Part of the 2026 Summer CPE Series with the Nevada Society of CPAs
Wednesday, July 29, 2026
12:00 pm–1:00 pm PT
Format: Virtual webinar
Designed for: CPAs and advisors seeking to broaden their understanding of valuation
Free to members of the Nevada Society of CPAs
About the Webinar
This session is designed for CPAs and advisors who want to broaden their understanding of business valuation and recognize when a valuation issue is in front of them.
The program bridges the gap between deal mechanics, tax compliance, and intangible asset appraisal for private entities, connecting the valuation concepts that surface in transactions, tax reporting, and financial reporting engagements.
Event Details
Date: Wednesday, July 29, 2026
Time: 12:00 pm–1:00 pm PT
Format: Virtual webinar
Cost: Free to Nevada Society of CPAs members
ASA NorCal Summer Social
Summer Bocce Ball & Potluck
Bring your favorite dish or drink to share.
Saturday, August 1, 2026
5:00 pm–8:00 pm PT
Location:
Home of Andrea Roth
Lafayette, East Bay
Partners, plus ones, and guests are welcome.
Free to attend
Join Us for Bocce Ball & Potluck
Join ASA NorCal for a relaxed summer evening of bocce ball, potluck, and community connection. Bring your favorite dish or drink to share and enjoy time with fellow members, partners, plus ones, and guests.
This casual social event is free to attend.
Event Details
Date: Saturday, August 1, 2026
Time: 5:00 pm–8:00 pm PT
Location: Home of Andrea Roth, Lafayette, East Bay
Cost: Free
Guests: Partners, plus ones, and guests are welcome
ASA NorCal Personal Property Webinar
Digital Media Art: History and Valuation for Appraisers
With Claudia Hess, MBA, Art Appraiser
Wednesday, September 2, 2026
12:00 pm–1:00 pm PT
Format: Virtual webinar with Q&A
Registration: $25 members / $35 non-members
Earn 1.2 CE credit
About the Webinar
Join ASA NorCal for a Personal Property webinar exploring the rich history of digital media art and practical strategies for assessing its value.
Claudia Hess, MBA, Art Appraiser, of Hess Art Advisory LLC will introduce key considerations for appraisers working with digital media and conclude the one-hour program with a question-and-answer session.
The Presenter
Claudia Hess, MBA
Claudia Hess is an art appraiser with Hess Art Advisory LLC. In this webinar, she will examine the development of digital media art and the valuation issues appraisers should consider when researching and assessing these works.
Registration
$25 members / $35 non-members
1.2 CE credit
One-hour virtual program with Q&A.
ASA NorCal Business Valuation Webinar
Profit Acceleration: How Business Owners Can Grow from the Inside Out
With Karen Luu, MBA, Founder of Kluu & Company
Thursday, October 8, 2026
12:00 pm–1:00 pm PT
Format: Virtual webinar
Registration: $25 members / $35 non-members
Earn 1.2 CE credits
About the Webinar
Most business owners believe they need more leads or more marketing to grow. In the majority of cases, though, the real problem is hiding inside their own systems: profit leaks, disconnected processes, and inconsistent follow-up that quietly drain revenue. When those issues are fixed, profit moves quickly.
For ASA NorCal members, this session is especially timely for the business owners you work with, since stronger operations tend to be reflected in business value.
The session will cover:
- The three most common profit leaks in small and mid-size businesses
- An example of the Profit Simulator
- Why internal systems matter, and how stronger operations translate into business value
The Presenter
Karen Luu, MBA
Karen Luu is the founder of Kluu & Company, where she partners with leaderpreneurs (leaders and entrepreneurs) to build scalable, profitable businesses through strategic planning, operational improvement, digital transformation, and access to funding, driving durable long-term impact for executives, founders, business owners, and investors.
She brings more than 20 years of experience driving organizational success through disciplined strategy execution aligned with core business mission and goals, including senior executive leadership roles leading turnarounds and growth initiatives. Her work spans M&A environments, post-merger integration, divestitures, change management, culture transformation, and enterprise-wide technology implementations, across financial services, real estate, transportation and logistics, technology, retail, hospitality, and private equity–backed businesses.
Karen holds an MBA from the MIT Sloan School of Management and a BA in Business Administration from the University of Washington, Foster School of Business. Fun fact: she enjoys the cultural richness of playing the guzheng.
Registration
$25 members / $35 non-members
1.2 CE credits
Thursday, October 8, 2026 | 12:00 pm–1:00 pm PT | Virtual program.
Event Archive
Past Events
Past Event
Understanding Photographic Processes: 19th Century to Contemporary
With Rick Pérez and Robert Tat
Saturday, June 13, 2026
12:00 pm–1:30 pm PT
Location:
Casemore Gallery
1275 Minnesota Street, Suite 102
San Francisco, CA 94107
CE Credits: 1.8 CE
Original Registration: $25 members / $35 non-members
About the Seminar
This in-person, hands-on presentation led by Robert Tat and Rick Pérez demonstrated how to identify common photographic processes from the mid-19th century to the present.
Attendees examined original examples up close, including salt prints, cased images, albumen prints, cyanotypes, silver and platinum prints, color processes, and digital prints, with a focus on the distinguishing characteristics of each.
The Presenters
Robert Tat
Robert Tat is a retired San Francisco-based gallerist and collector. He acquired his first fine art photograph in 1979—a vintage print by Ansel Adams—and has been passionate about fine photographs ever since. His areas of expertise include vintage, modern, and vernacular works, with an emphasis on 20th-century European and American Modernism.
Rick Pérez
Rick Pérez has more than 25 years of experience in the arts, including over 15 years with fine art galleries across the United States, specializing in photography, painting, and works on paper. As an appraiser, he has provided insurance, resale, and donation valuations for collections of all sizes. As an art advisor, he has helped build contemporary collections for individuals and corporations, sourcing works from galleries, art fairs, artists, and the secondary market. Rick is a candidate member of the American Society of Appraisers.
This event has concluded. Registration is no longer available.