Current ASA NorCal Chapter Board Members
2024 – 2025
Chapter President – Personal Property
Frances Zeman, FASA & Appraisal Resource Associates, Inc. (ARAI) has been a member of ASA since 1980. Fran has earned an M.A. in Art History and holds multiple personal property accreditations, specializing in Fine Art, Antiques/Decorative Arts, and Oriental Rugs. She has been Chairperson of the International Personal Property Committee, Chancellor of the College of Fellows, Personal Property Vice-Chair for the ASA Board of Examiners, is an instructor of Principles of Valuation courses and has served as an expert witness. With offices in San Francisco and New York, Fran is an active member of the NorCal Chapter of the American Society of Appraisers, and is its current Personal Property Chair and Chapter President.
Chapter Vice President
Micheal B. Dianich, Jr., ASA currently appraises machinery and equipment, primary for asset-based lending applications. He has been with Gordon Brothers for almost 20 years and began his appraisal career valuing industrial and wholesale inventories, also for asset-based lending applications.
He holds an undergraduate degree in finance from Kennesaw State University. Mr. Dianich received his senior accredited member designation with the American Society of Appraisers in 2012 and joined the NorCal Board in 2021. Although an inventory appraiser for most of his appraisal career, he has a Machinery & Technical Specialties, Machinery and Equipment designation. He began his appraisal career in Chicago and has lived in San Francisco four the past four years.
Chapter Treasurer
Dan Borodin
Chapter Secretary
Lily Yu, Personal Property – AGENT ART offers over 20 years experience working in the fine art world. Her multi-faceted career as an artist, teacher, gallery owner, dealer, gallery director, art advisor and appraiser to collectors, institutions and corporate clientele has led to a deep knowledge of art history, materials and processes and business experience provides her a first-hand knowledge of the art market.
Based in San Francisco, Ms. Yu consults for clients in Beverly Hills, Carmel, Palm Springs, Pasadena, New York, and her services are available nationwide. She is a guest speaker on art collecting for museums and community organizations, and she is the Official Art Advisor to the Monterey Symphony. Ms. Yu is a member of Art Table, and has served on Advisory Boards and Fundraising Committees, creating special events to raise over a million dollars for non-profits from the sale of fine art. She is an appraiser with the International Fine Art Appraisers (IFAA) and is pursuing accreditation as a senior appraiser with the American Society of Appraisers (ASA). Equally passionate about wine, Ms. Yu is a certified WSET Level 3 Sommelier, Certified Specialist of Wine, California Wine Appellation Specialist
Chapter Admin
Jia Wu is the Founder and Managing Partner of Monument Valuations, a Valuations Consultant with John Staurulakis, Inc., and the Chapter Administrator for ASA NorCal. In addition to her valuation expertise, Jia oversees the chapter’s digital operations—managing its web platform, supporting virtual events, and driving community engagement through streamlined online experiences. Her efforts have been instrumental in expanding ASA NorCal’s digital presence and strengthening its member outreach.
For ASA NorCal inquiries, contact: admin@asanorcal.org
Discipline Chairs
Business Valuation Chair
Jia Wu is the Founder and Managing Partner of Monument Valuations and a Valuations Consultant with John Staurulakis, Inc. She brings over a decade of experience in valuing closely held businesses, intangible assets, intellectual property, and complex financial instruments. Her work supports tax planning, financial reporting, litigation, and strategic transactions across a wide range of industries, including telecom.
Jia previously held leadership roles at Marshall & Stevens and SingerLewak, and has worked with boutique valuation firms and corporate finance teams. She is a frequent moderator on valuation topics at industry events and continuing education programs.
Co-Marketing Chair
Gabrielle Selz, ASA – Personal Property, Fine Art Specialty is an Accredited Member with a specialty in fine art. Her expertise includes 19th and 20th-century American, European, and Contemporary Art. She has worked in the arts for over 30 years as an art historian, writer, educator, advisor, and art appraiser.
She is the author of two nonfiction books on the art world, UnStill Life: Art and Love in the Age of Abstraction and Light on Fire: The Art and Life of Sam Francis, the first comprehensive biography of the artist Sam Francis. UnStill Life won the best memoir of the year from the American Society of Journalists and Authors, 2014. Light on Fire won the California Book Award in Nonfiction in 2022. She is also an essayist and art reviewer who has published in Art Forum, The New Yorker, New York Times, and The Los Angeles Times, among others.
Real Property Chair
Dana W. Burwell, MAI, ASA – After ten years in banking, I switched careers to real estate appraising. My appraisal career started in San Francisco with Chuck Bailey and Charles D. Bailey & Associates where I focused on appraising senior housing projects throughout the state. Desiring to appraise more local properties, I moved to Clifford, Hanna and Tattersall also in San Francisco and began appraising a wider range of properties in the San Francisco Bay Area. My current focus is on appraising a wide range of properties in the North Bay including large ranches, wineries, vineyards in addition to specialized properties such as conservation easements, BLM land and residential development sites for low income housing entities.
I enjoy undertaking a wide range of appraisal assignments that require a more in-depth look into valuation issues, such as property rights, easement issues and other real estate issues. Of particular interest to me is understanding the dynamic changes in the market place that result from shifts in the economy that impact particular property types and their market value. I also appraise single family properties so as not to get out of touch with the local consumer. I find that knowledge of local housing trends is very useful in understanding community issues related to housing affordability, development standards and zoning issues.
I enjoy my membership in the ASA due to its multi-discipline membership and the wide variety of appraisal assignments my colleagues discuss and teach on.
Co-Marketing Chair & Mentorship
Louise Allrich is an Accredited Senior Appraiser specializes in appraisals of contemporary and modern fine art, public art, photography and contemporary craft art. Allrich has been an active member of the art world for over 40 years, Allrich owned an internationally recognized fine art gallery in San Francisco for 25 years, worked as a fine art advisor nationally and internationally for over forty years. She has completed major art consulting projects in Singapore, China, Malaysia, Hong Kong and throughout the United States. Most recently she was the public art advisor as part of an international team, for the art master plan for a new city being built in South Korea. She currently serves on the American Society of Appraisers National Personal Property Board. She graduated from University of California, Davis where she studied with artists such as Robert Arneson, Bill Wiley and Wayne Thiebaud. She has lectured at institutions such as San Francisco Museum of Art; Los Angeles Museum of Art; Fine Arts Museums of San Francisco; Alberta College of Art and Design, Canada; College of the Arts, Oakland; and the School of the Art Institute of Chicago. She has been on numerous juries including for the National Endowment for the Arts, Mid-West Regional Awards. She has moderated and been a panelist in numerous symposiums.
Personal Property Committee Members
Kalim Winata is a USPAP-compliant Asian art appraiser, advisor, and curator whose passion for Asian art began in his childhood in Hong Kong. He advises clients on valuations, collection development, and cataloging. His curatorial credits include exhibitions such as China Modern at the Pacific Asia Museum and Made in China at the SFO Museum. He is the author of Made in India and Made in China (Chronicle Books) and has contributed to major visual projects at Disney, Sony, and DreamWorks. A native speaker of Chinese and Indonesian, and proficient in Japanese, he holds an MFA from the Academy of Art University and is a candidate member of the American Society of Appraisers.
Women’s Affinity Group
Josette Ferrer is the founder and a Managing Director of Clairent Advisors. Since 1993, Josette has been assisting clients with the valuation of closely held businesses and business interests, intangible assets, intellectual property, stock options, debt instruments, and capital equipment/fixed assets. Prior to founding Clairent Advisors, Josette served as the U.S. Practice Leader of Marsh’s Valuation Services Group, Managing Director in charge of the SF Valuation Services Group of WTAS, Inc. (now operating as Andersen), director with Huron Consulting Group, and senior manager at Arthur Andersen LLP. Josette is a frequent presenter and guest speaker on valuation issues at continuing education and similar events. She currently serves on the boards of the SF Bay Area chapter of Financial Executives international and How Women Lead (Silicon Valley Executive Board).
Past President
Bharat Kanodia, ASA leads private equity and venture valuations, and helps valuation firms optimize their international operations. He has worked with Ipreo, American Appraisal, Veristrat, and Silicon Valley Bank Analytic, where he has valued real estate, industrial, personal property, and financial assets. Some unique assets valued by Mr. Kanodia include: the Golden Gate Bridge, NYC transportation system, Hartsfield Atlanta Airport, and various Las Vegas casinos. Mr. Kanodia has signed off on over 4000 valuation opinions with $900 billion in assets.
He holds an undergraduate degree in mechanical engineering from University of Wisconsin-Madison and a master of business administration from Marquette University. Mr. Kanodia is a senior accredited member with the American Society of Appraisers, lives in the San Francisco Bay area, enjoys sailing, horseback riding, and vedic architecture.
For anyone who is interested in serving on our Board of Directors or getting more involved in our chapter’s leadership activities, please reach out to admin@asanorcal.org or get in touch with any of our current directors listed on this page to discuss your interests further.
