Upcoming Events

Latest ASA NorCal Chapter Board Members

Chapter President 

Micheal B. Dianich, Jr., ASA currently appraises machinery and equipment, primary for asset-based lending applications. He has been with Gordon Brothers for almost 20 years and began his appraisal career valuing industrial and wholesale inventories, also for asset-based lending applications.

He holds an undergraduate degree in finance from Kennesaw State University. Mr. Dianich received his senior accredited member designation with the American Society of Appraisers in 2012 and joined the NorCal Board in 2021. Although an inventory appraiser for most of his appraisal career, he has a Machinery & Technical Specialties, Machinery and Equipment designation. He began his appraisal career in Chicago and has lived in San Francisco four the past four years.

Chapter Vice President & Co-Marketing Chair

Gabrielle Selz, ASA – Personal Property, Fine Art Specialty is an Accredited Member with a specialty in fine art. Her expertise includes 19th and 20th-century American, European, and Contemporary Art. She has worked in the arts for over 30 years as an art historian, writer, educator, advisor, and art appraiser.

She is the author of two nonfiction books on the art world, UnStill Life: Art and Love in the Age of Abstraction and Light on Fire: The Art and Life of Sam Francis, the first comprehensive biography of the artist Sam Francis. UnStill Life won the best memoir of the year from the American Society of Journalists and Authors, 2014. Light on Fire won the California Book Award in Nonfiction in 2022. She is also an essayist and art reviewer who has published in Art Forum, The New Yorker, New York Times, and The Los Angeles Times, among others.

Chapter Treasurer

Lily Yu, Personal Property, is the founder and principal of AGENT ART, an art advisory and appraisal firm providing over 25 years of expertise to clients nationwide from California to New York.   

Her multifaceted career as an artist, teacher, gallery owner, dealer, gallery director, advisor and appraiser to individuals, institutions and corporate clientele differentiates her as an appraiser, possessing first-hand knowledge of the art market, market dynamics, art history and a deep knowledge of artist materials and processes. Her best qualities are integrity, dependability and always putting the client’s needs first. Lily has served on the ASA Norcal Board as Secretary for two years and has served on multiple advisory boards and fundraising committees for charities. Lily is an appraiser with the International Fine Art Appraisers (IFAA) and is pursuing accreditation as a senior appraiser with the American Society of Appraisers (ASA). Equally passionate about wine, Lily is a certified WSET Level 3 Sommelier and Society of Wine Educators Certified Specialist of Wine. USPAP compliant appraisals are available for fine art and wine worldwide. 

Chapter Secretary

Rick Perez | Art Advisor and Fine Art Appraiser

Rick Perez brings over 25 years of experience in the arts, including more than 15 years at fine art galleries across the United States. As an art advisor, he has assisted private collectors and corporate clients in building contemporary art collections, acquiring works through galleries, art fairs, and direct engagement with artists, as well as through secondary-market purchases via auctions and private dealers. As a fine art appraiser, Rick provides valuations for insurance, charitable donation, and resale purposes, working with both individual artworks and extensive collections.

Rick’s expertise is grounded in years of experience with photography and works on paper, and is complemented by a strong knowledge of contemporary painting and sculpture. To stay current with artists and their work, he regularly attends art fairs, seminars, and museum and gallery exhibitions. Rick holds a Bachelor of Arts from Tulane University in New Orleans. He is a candidate member of the Appraisers Association of America and is on track to become an accredited member in the near future.

She brings over a decade of experience in valuing closely held businesses, intangible assets, intellectual property, and complex financial instruments. Her work supports tax planning, financial reporting, litigation, and strategic transactions across a wide range of industries, including telecom. Jia previously held roles at Marshall & Stevens, SingerLewak, Globalview Advisors and has worked with boutique valuation firms and corporate finance teams. She is a frequent moderator on valuation topics at industry events and continuing education programs.

Real Property Chair

Dana W. Burwell, MAI, ASA – After ten years in banking, I switched careers to real estate appraising.  My appraisal career started in San Francisco with Chuck Bailey and Charles D. Bailey & Associates where I focused on appraising senior housing projects throughout the state.  Desiring to appraise more local properties, I moved to Clifford, Hanna and Tattersall also in San Francisco and began appraising a wider range of properties in the San Francisco Bay Area.  My current focus is on appraising a wide range of properties in the North Bay including large ranches, wineries, vineyards in addition to specialized properties such as conservation easements, BLM land and residential development sites for low income housing entities.

I enjoy undertaking a wide range of appraisal assignments that require a more in-depth look into valuation issues, such as property rights, easement issues and other real estate issues.  Of particular interest to me is understanding the dynamic changes in the market place that result from shifts in the economy that impact particular property types and their market value.  I also appraise single family properties so as not to get out of touch with the local consumer.  I find that knowledge of local housing trends is very useful in understanding community issues related to housing affordability, development standards and zoning issues.

I enjoy my membership in the ASA due to its multi-discipline membership and the wide variety of appraisal assignments my colleagues discuss and teach on.

Personal Property Chair

Kalim Winata is a USPAP-compliant Asian art appraiser, advisor, and curator whose passion for Asian art began in his childhood in Hong Kong. He advises clients on valuations, collection development, and cataloging. His curatorial credits include exhibitions such as China Modern at the Pacific Asia Museum and Made in China at the SFO Museum. He is the author of Made in India and Made in China (Chronicle Books) and has contributed to major visual projects at Disney, Sony, and DreamWorks. A native speaker of Chinese and Indonesian, and proficient in Japanese, he holds an MFA from the Academy of Art University and is a candidate member of the American Society of Appraisers.

Marketing Chair & Mentorship Chair

Louise Allrich, ASA specializes in appraisals of contemporary and modern fine art, public art, photography and contemporary craft art. Allrich has been an active member of the art world for over 40 years, Allrich owned an internationally recognized fine art gallery in San Francisco for 25 years, worked as a fine art advisor nationally and internationally for over forty years. She has completed major art consulting projects in Singapore, China, Malaysia, Hong Kong and throughout the United States. Most recently she was the public art advisor as part of an international team, for the art master plan for a new city being built in South Korea. She currently serves on the American Society of Appraisers National Personal Property Board. She graduated from University of California, Davis where she studied with artists such as Robert Arneson, Bill Wiley and Wayne Thiebaud. She has lectured at institutions such as San Francisco Museum of Art; Los Angeles Museum of Art; Fine Arts Museums of San Francisco; Alberta College of Art and Design, Canada; College of the Arts, Oakland; and the School of the Art Institute of Chicago. She has been on numerous juries including for the National Endowment for the Arts, Mid-West Regional Awards. She has moderated and been a panelist in numerous symposiums.

MTS Chair

Kevin Mawhinney, ASA, serve as a Helicopter Program Manager at Jet Support Services, Inc., based near San Francisco, California, Mawhinney provides technical and logistics assistance to JSSI’s diverse fleet of clients around the world, specifically for helicopter airframe and engine maintenance requirements. His aviation career spans more than 30 years, beginning as a mechanic and crewman with the U.S. Coast Guard, then at FAA Part 145 Repair Stations, as Director of Maintenance for a Part 135 carrier, and at private helicopter operations. Mawhinney is factory trained on Bell, Leonardo, MD Helicopters, Rolls-Royce and SAFRAN engines, with extensive experience on Sikorsky and Airbus Helicopters and Pratt & Whitney, Lycoming and GE turbine engines. He holds FAA Airframe and Powerplant ratings, FAA Inspection Authorization and FCC Radio Repair licenses.

Women’s Affinity Group

Josette Ferrer is the founder and a Managing Director of Clairent Advisors. Since 1993, Josette has been assisting clients with the valuation of closely held businesses and business interests, intangible assets, intellectual property, stock options, debt instruments, and capital equipment/fixed assets. Prior to founding Clairent Advisors, Josette served as the U.S. Practice Leader of Marsh’s Valuation Services Group, Managing Director in charge of the SF Valuation Services Group of WTAS, Inc. (now operating as Andersen), director with Huron Consulting Group, and senior manager at Arthur Andersen LLP. Josette is a frequent presenter and guest speaker on valuation issues at continuing education and similar events. She currently serves on the boards of the SF Bay Area chapter of Financial Executives international and How Women Lead (Silicon Valley Executive Board).

President Emeritus 

Frances Zeman, FASA & Appraisal Resource Associates, Inc. (ARAI)

An accredited ASA member since 1980, Fran has an MA in Art History and specializes in fine art, as well as decorative arts/antiques. She has been a two – term President of the NorCal chapter, and is an advisor and board member. Fran has served ASA as a President and member of the ASA International Personal Property  Committee and as Chancellor of the College of Fellows, has taught/is teaching Principles of Valuation courses (Research & Analysis, Appraisal Report Writing) based on USPAP standards 7 & 8 for personal property since 2004.  She has developed and chaired several successful connoisseurship conferences both in the United States and abroad and is a firm believer in continuing professional education. Her firm has handled many extensive and/or complicated appraisal assignments for various  intended uses.  Keeping current with education and changes that can affect the appraisal profession and clients are always key. Communicating with other professional people active in the broader art world is an essential tool useful for effective planning and an accurate appraisal is often pre-requisite to beginning the process. 

Prior ASA NorCal Chapter Board Members

2024 – 2025

Chapter President – Personal Property

Frances Zeman, FASA & Appraisal Resource Associates, Inc. (ARAI) has been a member of ASA since 1980. Fran has earned an M.A. in Art History and holds multiple personal property accreditations, specializing in Fine Art, Antiques/Decorative Arts, and Oriental Rugs. She has been Chairperson of the International Personal Property Committee, Chancellor of the College of Fellows, Personal Property Vice-Chair for the ASA Board of Examiners,  is an instructor of Principles of Valuation courses and has served as an expert witness.  With offices in San Francisco and New York, Fran is an active member of the NorCal Chapter of the American Society of Appraisers, and is its current Personal Property Chair and Chapter President.

Chapter Vice President  

Micheal B. Dianich, Jr., ASA currently appraises machinery and equipment, primary for asset-based lending applications. He has been with Gordon Brothers for almost 20 years and began his appraisal career valuing industrial and wholesale inventories, also for asset-based lending applications.
He holds an undergraduate degree in finance from Kennesaw State University. Mr. Dianich received his senior accredited member designation with the American Society of Appraisers in 2012 and joined the NorCal Board in 2021. Although an inventory appraiser for most of his appraisal career, he has a Machinery & Technical Specialties, Machinery and Equipment designation. He began his appraisal career in Chicago and has lived in San Francisco four the past four years.

Chapter Treasurer

Dan Borodin

Chapter Secretary

Lily Yu, Personal Property – AGENT ART offers over 20 years experience working in the fine art world. Her multi-faceted career as an artist, teacher, gallery owner, dealer, gallery director, art advisor and appraiser to collectors, institutions and corporate clientele has led to a deep knowledge of art history, materials and processes and business experience provides her a first-hand knowledge of the art market.

Based in San Francisco, Ms. Yu consults for clients in Beverly Hills, Carmel, Palm Springs, Pasadena, New York, and her services are available nationwide. She is a guest speaker on art collecting for museums and community organizations, and she is the Official Art Advisor to the Monterey Symphony. Ms. Yu is a member of Art Table, and has served on Advisory Boards and Fundraising Committees, creating special events to raise over a million dollars for non-profits from the sale of fine art. She is an appraiser with the International Fine Art Appraisers (IFAA) and is pursuing accreditation as a senior appraiser with the American Society of Appraisers (ASA). Equally passionate about wine, Ms. Yu is a certified WSET Level 3 Sommelier, Certified Specialist of Wine, California Wine Appellation Specialist

Chapter Admin

Jia Wu is the Founder and Managing Partner of Monument Valuations, a Valuations Consultant with John Staurulakis, Inc., and the Chapter Administrator for ASA NorCal. In addition to her valuation expertise, Jia oversees the chapter’s digital operations—managing its web platform, supporting virtual events, and driving community engagement through streamlined online experiences. Her efforts have been instrumental in expanding ASA NorCal’s digital presence and strengthening its member outreach.

For ASA NorCal inquiries, contact: admin@asanorcal.org

Discipline Chairs

Business Valuation Chair

Jia Wu is the Founder and Managing Partner of Monument Valuations and a Valuations Consultant with John Staurulakis, Inc. She brings over a decade of experience in valuing closely held businesses, intangible assets, intellectual property, and complex financial instruments. Her work supports tax planning, financial reporting, litigation, and strategic transactions across a wide range of industries, including telecom.

Jia previously held leadership roles at Marshall & Stevens and SingerLewak, and has worked with boutique valuation firms and corporate finance teams. She is a frequent moderator on valuation topics at industry events and continuing education programs.

Co-Marketing Chair

Gabrielle Selz, ASA – Personal Property, Fine Art Specialty is an Accredited Member with a specialty in fine art. Her expertise includes 19th and 20th-century American, European, and Contemporary Art. She has worked in the arts for over 30 years as an art historian, writer, educator, advisor, and art appraiser.

She is the author of two nonfiction books on the art world, UnStill Life: Art and Love in the Age of Abstraction and Light on Fire: The Art and Life of Sam Francis, the first comprehensive biography of the artist Sam Francis. UnStill Life won the best memoir of the year from the American Society of Journalists and Authors, 2014. Light on Fire won the California Book Award in Nonfiction in 2022. She is also an essayist and art reviewer who has published in Art Forum, The New Yorker, New York Times, and The Los Angeles Times, among others.

Real Property Chair

Dana W. Burwell, MAI, ASA – After ten years in banking, I switched careers to real estate appraising.  My appraisal career started in San Francisco with Chuck Bailey and Charles D. Bailey & Associates where I focused on appraising senior housing projects throughout the state.  Desiring to appraise more local properties, I moved to Clifford, Hanna and Tattersall also in San Francisco and began appraising a wider range of properties in the San Francisco Bay Area.  My current focus is on appraising a wide range of properties in the North Bay including large ranches, wineries, vineyards in addition to specialized properties such as conservation easements, BLM land and residential development sites for low income housing entities.

I enjoy undertaking a wide range of appraisal assignments that require a more in-depth look into valuation issues, such as property rights, easement issues and other real estate issues.  Of particular interest to me is understanding the dynamic changes in the market place that result from shifts in the economy that impact particular property types and their market value.   I also appraise single family properties so as not to get out of touch with the local consumer.  I find that knowledge of local housing trends is very useful in understanding community issues related to housing affordability, development standards and zoning issues.

I enjoy my membership in the ASA due to its multi-discipline membership and the wide variety of appraisal assignments my colleagues discuss and teach on.

Co-Marketing Chair & Mentorship

Louise Allrich is an Accredited Senior Appraiser specializes in appraisals of contemporary and modern fine art, public art, photography and contemporary craft art. Allrich has been an active member of the art world for over 40 years, Allrich owned an internationally recognized fine art gallery in San Francisco for 25 years, worked as a fine art advisor nationally and internationally for over forty years. She has completed major art consulting projects in Singapore, China, Malaysia, Hong Kong and throughout the United States. Most recently she was the public art advisor as part of an international team, for the art master plan for a new city being built in South Korea. She currently serves on the American Society of Appraisers National Personal Property Board. She graduated from University of California, Davis where she studied with artists such as Robert Arneson, Bill Wiley and Wayne Thiebaud. She has lectured at institutions such as San Francisco Museum of Art; Los Angeles Museum of Art; Fine Arts Museums of San Francisco; Alberta College of Art and Design, Canada; College of the Arts, Oakland; and the School of the Art Institute of Chicago. She has been on numerous juries including for the National Endowment for the Arts, Mid-West Regional Awards. She has moderated and been a panelist in numerous symposiums.

Personal Property Committee Members

Kalim Winata is a USPAP-compliant Asian art appraiser, advisor, and curator whose passion for Asian art began in his childhood in Hong Kong. He advises clients on valuations, collection development, and cataloging. His curatorial credits include exhibitions such as China Modern at the Pacific Asia Museum and Made in China at the SFO Museum. He is the author of Made in India and Made in China (Chronicle Books) and has contributed to major visual projects at Disney, Sony, and DreamWorks. A native speaker of Chinese and Indonesian, and proficient in Japanese, he holds an MFA from the Academy of Art University and is a candidate member of the American Society of Appraisers.

Women’s Affinity Group

Josette Ferrer is the founder and a Managing Director of Clairent Advisors. Since 1993, Josette has been assisting clients with the valuation of closely held businesses and business interests, intangible assets, intellectual property, stock options, debt instruments, and capital equipment/fixed assets. Prior to founding Clairent Advisors, Josette served as the U.S. Practice Leader of Marsh’s Valuation Services Group, Managing Director in charge of the SF Valuation Services Group of WTAS, Inc. (now operating as Andersen), director with Huron Consulting Group, and senior manager at Arthur Andersen LLP. Josette is a frequent presenter and guest speaker on valuation issues at continuing education and similar events. She currently serves on the boards of the SF Bay Area chapter of Financial Executives international and How Women Lead (Silicon Valley Executive Board).

Past President 2022-2023

Bharat Kanodia, ASA leads private equity and venture valuations, and helps valuation firms optimize their international operations.  He has worked with Ipreo, American Appraisal, Veristrat, and Silicon Valley Bank Analytic, where he has valued real estate, industrial, personal property, and financial assets.  Some unique assets valued by Mr. Kanodia include: the Golden Gate Bridge, NYC transportation system, Hartsfield Atlanta Airport, and various Las Vegas casinos.  Mr. Kanodia has signed off on over 4000 valuation opinions with $900 billion in assets.

He holds an undergraduate degree in mechanical engineering from University of Wisconsin-Madison and a master of business administration from Marquette University.  Mr. Kanodia is a senior accredited member with the American Society of Appraisers, lives in the San Francisco Bay area, enjoys sailing, horseback riding, and vedic architecture.

For anyone who is interested in serving on our Board of Directors or getting more involved in our chapter’s leadership activities, please reach out to admin@asanorcal.org or get in touch with any of our current directors listed on this page to discuss your interests further.